Design Hero booklet

Spring 2024

timeframe: 1 month

exploring the life and career of a multifaceted designer

project brief: create a 16 page booklet honoring the work of a chosen “design hero”; someone you admire whose design work inspires you

for this project i: illustrated 7 spreads and a cover, reimagining the established works of my design hero for a print context

  • Adobe Illustrator
  • Adobe InDesign
  • Procreate

The Design Hero projects are a series of projects I did in the spring semester of 2024, focused around a “design hero” -- a designer whose work we admired. I chose Kiel Mutschelknaus, a programmer/motion designer. We were then tasked with making a poster, a 16 page booklet, a website, a motion graphics video in After Effects, and a mobile experience, each reflecting the work of our hero and the narrative of their career.

The booklet explores Mutschelknaus's life and early career, exploring how he came into the specific niche of design he now occupies. It references more of his graphic design and branded projects. The spreads were designed to be explosive and dynamic, giving the impression that the elements of the page were interacting physically with each other.